TL;DR
- Apollo statuses: Verified, Likely to engage, Unverified, Update required, Unavailable, plus a catch-all filter.
- Apollo says it verifies in seven steps using its own network, connected inboxes, delivery statistics and bounce monitoring, and claims 91% accuracy (vendor-stated).
- Apollo argues third-party verifiers wrongly reject valid catch-alls; you'll see that disagreement in the wild.
- Re-verify exports before you send, because data ages between the day Apollo checked and the day you launch.
What Apollo does
Apollo assigns each email a status and recommends sequencing only "verified" or "likely to engage" contacts. Since December 2025 its waterfall enrichment queries 20+ providers and can add a data-validator step. It claims 91% accuracy and "45% fewer bounces" for the waterfall; both are vendor statements. Credit refunds apply only when a verified email sent from inside Apollo bounces within 30 days.
Why exports still bounce
- Time. The status describes when Apollo last checked, not the day you send.
- Catch-alls. Apollo's position is that many catch-all addresses are valid; a standalone verifier will mark them risky because it can't prove the mailbox exists. Both can be right.
- Different definitions. "Likely to engage" isn't a delivery check.
- Sending outside Apollo. The refund rule only helps for mail sent in Apollo.
Using both
- Export from Apollo, keeping Verified and Likely to engage; set Unverified aside.
- Run the export through a dedicated verifier. Remove undeliverable.
- Decide on catch-alls deliberately. Hunter's published data found accept-all addresses bounced 27% against 1% for valid addresses, so send small slices first. Catch-alls in cold email.
- Send. Re-verify before later sequence steps.
Cost
Apollo's extra email credits cost about $0.20 each, so verifying inside Apollo isn't a cost saver; a dedicated verifier at $0.0058 or less per address is cheap insurance on top of what you've already paid for. More on the workflow: verify an Apollo export and why Apollo emails bounce.
FAQ
Are Apollo emails accurate?
Apollo claims 91% accuracy (its own figure). Real bounce rates vary by list; test a sample from your export.
Should I verify Apollo exports?
Yes: status is a point-in-time label, and bounces cost reputation. A quick pass removes the undeliverable ones.
Does Apollo refund bounced emails?
Only a verified email sent inside Apollo that bounces within 30 days, according to its data-requests article.