TL;DR
- Want a lower price with the same terms? Mail Exchange is 18-29% cheaper than Emailable with the same refunds and no expiry.
- Want an all-in-one suite? ZeroBounce, at about 2x the price.
- Prefer simple pay-as-you-go from an established brand? Kickbox or NeverBounce. Note that NeverBounce credits expire after 12 months.
Price comparison (pay as you go)
| Service | 5,000 emails | 100,000 emails | Unknowns refunded | Credits expire |
|---|---|---|---|---|
| Emailable | $38 | $420 | Yes | Never |
| Mail Exchange | $29 | $299 | Yes | Never |
| ZeroBounce | $69 | $649 | Yes | See vendor |
| NeverBounce | $40 | $400 | Not stated | After 12 months |
| Kickbox | $40 | $500 | Yes | See vendor |
Pay-as-you-go prices from each vendor's pricing page, checked 2026-10-17. NeverBounce also sells monthly plans for high, steady volumes.
1. Mail Exchange: the closest like-for-like, for less
Same refunds for unknowns and duplicates, same 15% monthly discount, and credits that never expire, at 18-29% below Emailable. Strongest for cold-email lead lists, with guides for Instantly, Smartlead and Apollo. Full Mail Exchange vs Emailable comparison.
2. ZeroBounce: the biggest suite
The best-known name, with verification plus email finding, inbox placement tests and warmup. It's the most expensive per email here, about 2x Emailable at small volumes. Mail Exchange vs ZeroBounce.
3. NeverBounce: established, owned by ZoomInfo
Long-running and widely integrated. Pay-as-you-go is close to Emailable at 5K, but credits expire 12 months after purchase.
4. Kickbox: straightforward pay-as-you-go
Clean pay-as-you-go pricing, refunds for unknowns, and SOC 2 compliance. It cut its prices in mid-2026 but remains above Emailable at most volumes.
Instantly
Smartlead
HubSpot
Mailchimp
Apollo
Zapier
Google Sheets
Make